If you're thinking about starting a sports training business I want you to read this very very carefully.
Everyday I get asked questions by coaches in all sports about how to start a training business specifically within their own sport.
Most coaches want to have freedom and more flexibility within their own schedule and are currently looking to quit their current job and do this full time.
When I first started my business I was also working a 9 to 5 job working for someone, and like many people I hated it!
I hated doing it so much that this drove me to go full time with my own training business and I want to be completely upfront with you... It was hard!
It still is very hard even to this day with so many years of experience.
If you're in a position where you want to start your own business I want to let you know that NO ONE is going to give you the green light to start your business. Many coaches will send me messages saying asking me when...
Today I got a message from a coach who is having problems with a few of the kids he trains in his private sports training business.
This coach has been working with these high school kids for around three weeks now and he said that at the last session a couple of the kids he trains started cursing at him when he would try to give them instructions.
I want to share with you some tips that can help you if you are a coach or trainer and have similar types of clients in your program.
#1: Your business is a reflection of you
When you bring on new clients into your business you must set the standards first thing with them when they join you so they know what the rules and expectations are.
I was very soft with kids when I first started my business and that ultimately led to my clients doing whatever they wanted during my sessions.
You have to remember that when a new client joins your program they need to get a sense of feeling that this is a serious...
I got a really good question today and this is something that's been asked multiple times and I want to take the time here to answer it.
A coach from Cincinnati who is a Football trainer messaged me and said:
"Hey Ben,
How do you stay so focused during the day to get things done. I feel like i start something and then I get quickly distracted. I feel like I don't have a lot of discipline and self-control throughout my day.
What can I do?"
When I consult with coaches and trainers on their time management I feel that most of them aren't decisive enough with how they spend their time during the day.
I want to share with you three things I feel that have really helped me and I know that if someone else does them it's really going to help them.
#1 - You need to have a clear separation between your cell phone and your business:
There's a couple of things I want you to download that I feel will really help you. the first one is...
Hey coach!
Today, I have something really exciting that I want to share with you.
This is a unique opportunity and it's only open to ONE coach who is serious about growing and scaling their business.
Every year I look to run 1on1 workshops with coaches here in Texas where we go through your business and I show you strategies and tactics that you can take away with you and implement immediately into your business.
I haven't been able to run these for a while due to travel restrictions but now I finally have it opened!
I'm currently offering a 50% discount to the first serious coach who registers.
I miss working with talking coaches one on one and if you want to jump on this opportunity I have one spot left.
If you have any interest in meeting with me one-on-one I want you to reach out to me via the link below:
I look forward to hearing from you coach!
- Ben
When does the business get easier?
This is a great question and it's one I get asked a lot of the time.
Before I get into the specifics I want you to know that I have been in business for over a decade now and not only that but I've also started multiple businesses from scratch.
I want you to know that there is a disclaimer here and that disclaimer is that the success of your business depends on you! Also, how easy the business gets in the long term also depends on the systems you have in place.
A lot of coaches will reach out to me and ask me at what point does the business start getting easier because it's feeling really hard right now?
The reality is business is not easy and it's always going to be hard because if it was easy then everybody would do it. Even with more than 10+ years of experience I still find certain situations very challenging.
The amount you have to learn on a day-to-day basis, the number of challenges and adversity that...
I received this email from a coach who has been training clients for a couple of years now and has been having a repetitive problem with some of them.
The problem is - just before the actual training session starts sometimes his clients will text him saying that they can't make it to the session today without any prior notice and what this coach has been doing is he has been offering to do makeup sessions with those clients who miss the session.
Now, there are a couple of things wrong with this approach and if you're a coach in a similar situation and you continue to offer make up sessions to clients ultimately you will end up working far more than what was agreed with your clients at the beginning which will keep you away from your family and from doing what you enjoy doing.
There are TWO things that I want you to keep in mind when you come across a client who keeps cancelling on you at the last minute:
#1 - It's YOUR business not theirs
If you want to continue to give...
Today I got a message from a coach called Enrique who lives in Seattle and is a private Baseball coach.
He said:
"Hey Ben,
I'm training 45 sessions per week and I'm doing all the sessions one-on-one. By the end of the week I don't want to look at another baseball because I am just physically drained and also mentally drained!
I'm currently making good money but I do feel so exhausted.
What can I do?"
If you're a coach or trainer reading this you may have been through the same as Enrique. I remember when I first started my business I was doing around 37 to 39 private soccer training sessions per week! (all one-on-one too).
I was exhausted too by the end of the week so I completely understand how Enrique feels.
But, the real problem wasn't simply the amount of sessions I was working each week but the amount of extra work I had to also do that happens away from the field with my business. I had to make sales calls,...
Today I got a really good question from a soccer trainer who is based in Florida. His name is Tim and he wrote in and asked me:
"Hey Ben,
Right now my business is doing around 4K a month which I am happy with, but I want to scale to 10K now.
What are some things that I can do to get there?"
My answer to this question has changed a lot over the past couple of years because I have recorded a lot of videos on my YouTube channel where I talk about money and how to grow and scale a business.
If you haven't yet watched those videos then I feel like you should as I know you will get a lot out of them with whatever you're doing (and they're all FREE!). On those videos, I provide coaches in all sports with good strategies and advice on how to start, grow and scale successful sports training businesses.
Now, back to the question:
If you have a business that is generating 4k per month then what we need to do is understand what are the strategies...
Today I got a message from a coach who wrote..
"Hey Ben,
I'm a brand new trainer.
What are some good tips that I need to work on at the beginning of my business?"
I'm going to share my response with you here and I don't want this to sound like a rant, but trust me I'm trying to get my point across so this way if you're a coach reading this you don't run into big problems like this trainer.
When you first start your business I don't want you to focus solely on trying to build a social media brand on the internet and I don't want you to spend endless amounts of hours building a logo or even a website.
Here is what you should be doing..
LEARN SALES!
I want you to learn how to sell because that is going to be the most important part of your business and that's ultimately what will put food on the dinner table for your family. If you want to help more clients you have to be good at sales and you have to learn sales.
Most coaches at the beginning might...
Today I got a question from a coach who asked:
"Hey Ben,
How do you deal with parents who want to call you and ask you dumb questions and they just wanted to talk?"
If you find yourself in a position where your clients are texting you all the time, they email you all the time, they call you randomly and just want to talk with you all the time? This is how I deal with it currently and hopefully this will really help you.
The first thing you have to recognize is all coaches want to be of service to our clients and we always want to help our clients in a positive way. But often times if people don't understand how you value your own time then they will call you whenever they want, they will text you all the time and ultimately they will treat you as a call centre than as a human being.
When you answer to every parent right away this will become an expectation from them. What I would rather you do is tell people how you operate. Give them an expectation that...
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